BrandOrbit: brand & media intelligence
BrandOrbit tracks how your brand or publication is seen: mentions and context, topics and share of voice, sampled AI answers, search and content performance, spend and results — with definitions and sample sizes shown.
Finding your way around
- Left menu → BrandOrbit.
In this area
- How to read the BrandOrbit dashboard
- How to add a brand or publication
- How to use Brand Watch
- How to use Market & Topics
- How to read AI Visibility
- How to use Search & Content
- How to use Spend Intelligence
- How to use Media Portfolio
- How to manage BrandOrbit data
- How to work with BrandOrbit records
- How to set BrandOrbit defaults
11 step-by-step guides
How to read the BrandOrbit dashboard
What changed, what to act on today, key figures with definitions, data freshness and plan use.
How to add a brand or publication
Add with only name, website and market; review what the website scan found and start monitoring.
How to use Brand Watch
Mentions, observed mention rate, context, publishers and the monitored source set.
How to use Market & Topics
Topic radar, observed share of voice, story clusters, coverage gaps and competitors.
How to read AI Visibility
Sampled AI answers to your approved questions — mention and citation rates with the sample size.
How to use Search & Content
Search Console and Analytics figures, weak-CTR queries, decaying pages and your content inventory.
How to use Spend Intelligence
Spend by channel and campaign, cost per result, tracking health, budget vs actual, ledger view and scenarios.
How to use Media Portfolio
Titles, brands or clients side by side; topic overlap, whitespace and agency delivery.
How to manage BrandOrbit data
Upload files (spend, leads, Search Console, analytics, newsletter, social, coverage), sources, and Connect / Books / sales sync.
How to work with BrandOrbit records
Workspace, clients, brands, properties, topics, evidence, spend, AI question sets, opportunities and reports.
How to set BrandOrbit defaults
Cadence, alert thresholds, conversion and attribution, ledger accounts, AI limits, digest and retention.
Can't find it?
Search all guides or ask our team.