Nazar: KPIs & analytics
Nazar reads your ledger and shows the numbers a manager watches: revenue, margins, cash, working-capital days — with targets that alert you, and analytics on products, customers and channels.
Finding your way around
- Left menu → Nazar: KPIs, Budget vs actual, Products, Margins, Customers, CAC and What worked.
8 step-by-step guides
How to read your KPIs
Management KPIs over the last 12 or 24 months, straight from the ledger.
How to set KPI targets and alerts
Get told when a KPI crosses a line you choose.
How to set a budget and track it
Annual expense budget by account against actual spending — warnings, never blocks.
How to see what sells fastest
Fast and slow movers, sell-through and dead stock.
How to see margin by product, customer and channel
Gross margin by product, group, customer, channel and salesperson.
How to read repeat customers and cohorts
Repeat rate, cohorts by first purchase month, average order value and dormant customers.
How to work out CAC and LTV:CAC
Customer acquisition cost, lifetime value to CAC and payback by channel.
How to see what worked this period
Winners and losers period over period, by product, customer and channel.
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