Help · Nazar: KPIs & analytics
How to work out CAC and LTV:CAC
Customer acquisition cost, lifetime value to CAC and payback by channel.
Who can do this: Admins and Accountants. Viewers can open it but not change anything.
Steps
Step by step
- Tag marketing expenses with a campaign or channel when you record them (Purchases → Expenses).
- Nazar → CAC.
- CAC = marketing spend ÷ new customers in the period; LTV uses their gross margin over time.
- LTV:CAC above about 3 and short payback are usually healthy; compare channels side by side.
Related guides
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